Marketing
Book Marketing
A useful marketing plan starts with a specific reader and a clear message. We review the book's positioning and existing presence, then define a manageable set of launch or ongoing promotional activities.
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Every detail has a part to play.
A thoughtful scope
What we can
help you with.
The exact deliverables are agreed around your project. Here is where this service can support your book.
- A review of audience, positioning, and current book presentation
- A campaign brief with selected channels, schedule, and budget assumptions
- Launch copy or promotional creative included in the agreed scope
- Reporting checkpoints for any campaign activity included in the project
How the work takes shape
How we work
with you.
Review your book, target reader, release plans, and existing audience.
Agree on campaign objectives, activities, and available budget.
Prepare the selected materials and launch schedule.
Review the available campaign data and discuss practical next steps.
Finding your next step
Who do you want your book to reach?
Tell us where your manuscript stands. We can discuss what this service would involve for your book.